Chinese Multinationals
By:Jean-Paul Lar\u0087on
Published on 2009 by World Scientific
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
This Book was ranked at 16 by Google Books for keyword explaining international production.
Book ID of Chinese Multinationals's Books is uDaHgAOWUtMC, Book which was written byJean-Paul Lar\u0087onhave ETAG "N6CRWxNNkG4"
Book which was published by World Scientific since 2009 have ISBNs, ISBN 13 Code is 9789812835000 and ISBN 10 Code is 9812835008
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Book which have "269 Pages" is Printed at BOOK under CategoryBusiness and Economics
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