Global Business Strategy
By:Robin John,Grazia Ietto Gillies
Published on 1996-12-01 by Cengage Learning EMEA
This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
This Book was ranked at 15 by Google Books for keyword explaining international production.
Book ID of Global Business Strategy's Books is BLaRk8iF9d4C, Book which was written byRobin John,Grazia Ietto Gillieshave ETAG "K5cE9RMsbYw"
Book which was published by Cengage Learning EMEA since 1996-12-01 have ISBNs, ISBN 13 Code is 9781861523525 and ISBN 10 Code is 1861523521
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Book which have "353 Pages" is Printed at BOOK under CategoryBusiness and Economics
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